Mac&Mad sells a counter-intuitive idea to restaurant groups: one kitchen does not have to mean one brand. Optimum Technology built the marketing site that has to make that case in the first ten seconds — a fast, argument-led build where the proof does the selling.
About Mac&Mad
Mac&Mad is a delivery growth agency for restaurant groups and multi-outlet brands. Rather than adding kitchens or headcount, they deploy an existing kitchen across multiple virtual brands and delivery platforms — GrabFood, foodpanda and Shopee Food — handling menu engineering, pricing strategy, advertising and day-to-day platform operations. Their headline framing puts it plainly: three virtual brands across three platforms becomes nine active revenue streams, without one extra staff member or one extra ringgit in fixed cost. The agency serves 20+ restaurant brands and packages its method as the Growth OS™ system, built from four proprietary tools: Insight Engine™ for diagnostics, Menu Architect™ for menu redesign, Profit Lab™ for margin optimisation, and Conversion Studio™ for listing conversion.
What we built
The site is structured as a sequence of arguments rather than a brochure, so a restaurant owner can size up the opportunity before ever speaking to anyone.
The outcome
The calculator is the piece that does the most work: it turns an abstract pitch into a number a specific restaurant group can react to, before any sales contact. The rest of the site is built to keep pace with it — fast to load, clear on mobile, and organised so the case studies sit close to the claim they support. This is the kind of conversion-focused build our website design service is made for. You can see the finished result at the Mac&Mad website.
